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Consumer Quality Experience Webinar Series

Session 1: New Product Launches

Join our experts for a discussion on how successful brands validate new products for launch by leveraging insights on the consumer quality experience. 

Wednesday, September 15th, 2021

3.00 - 3.45 pm Dublin, GMT+1

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What will you learn?

- How to minimize the risk of new product launches failing. 
- The pivotal role of your consumer's during the NPD process.  
- How your team can integrate consumer quality experience measurement into NPD.
- How successful brands navigate product launches using consumer feedback - case studies

 

Learn from industry experts

With more than 50 years combined experience, our expert panel of quality, insights and consumer research professionals, will share what they have learnt about successful product development and, the pivotal role of consumer research in getting it right the first time.

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Tom Collins

Consumer Insights Consultant at Eolas International.

Prior to joining Eolas in 2019, Tom spent 9+ years specialising in Consumer Insight within the Irish Food & Drink industry. Tom is responsible for designing and tailoring global consumer research solutions to meet a breadth of client objectives. 

 

 

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Shanice Twohig

Consumer Insights Manager, Eolas International.

Shanice joined the Eolas team 7 years ago, after completing a BSc (Hons) degree in Food Marketing & Entrepreneurship at University College, Cork. Shanice leads the consumer research team at Eolas, managing planning, execution, data analysis and reporting on behalf of some of the world's biggest FMCG companies. 

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Richard Allan

Advisory Board Member Eolas International.

Richard has nearly 40 years’ international experience in quality management and product development from leading FMCG companies ensuring new and established premium branded products continually lived up to the consumers’ expectations. 

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This webinar is the first session of our Consumer Quality Experience Series, subsequent sessions on consumer experience in-store and during product usage, will be held in November 2021 and January 2022. Registration details will be available closer to the time.

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About the organizer: Eolas International. 

Eolas International are product quality experts with over 20 years experience of partnering with global FMCG clients, to
improve consumer quality experience across all consumer relevant steps of the supply chain.

Our team would love to hear from you, if you have any questions about the webinar or would like to learn more about our service offerings, email: martina@eolasinternational.com