Through our global network of researchers, in 2022 we helped many of our clients monitor the success of new product launches and measure the impact of changes to existing products.
As many of our clients continue their journeys to reduce sugar across their product lines, we have been supporting them in ensuring their launches are successful.
For one key client launching their new alcoholic beverage with 40% less sugar, we visited stores across diverse markets to assess product visibility and shelf environments in-store. Our researchers also retrieved products from different 'warm' and 'cold' environments to assess any impact the climate in those regions had on the product.
As light weighting in the beverage industry becomes a key priority for our clients we have been assisting them to understand the impact of these changes on their products in the marketplace. We work with R&D and packaging engineers to measure product freshness before and after packaging changes. By retrieving products from diverse markets we can measure the impact on the shelf life of lighter products in high and low seasons, across all channels, markets and SKUs.
