Consumer Quality Experience
Our Consumer Insights team had a very busy year, within the last 12 months, we have connected with over 10,000 consumers in order to deliver more than 3,000 real and genuine consumer journeys across 18 markets, including the US, Brazil, Italy, Germany, Saudi Arabia, Japan, China and Australia. Our QualX platform has enabled us to take a real-world approach to consumer research and evaluate natural experiences and capture immediate reactions and decisions as they unfold in real-time.
This approach, which allows us to access hard-to-reach environments in a more cost-efficient and geo-targeted manner, hence delivering greater representation and diversity in responses (all the while delivering at speed) is very popular with our clients.
In case you missed it… as part of our Consumer Insights series our head of Insights, Tom Collins hosted a webinar in September on Closing the Consumer Experience Gap where he outlined how quality, R&D and marketing teams are leveraging consumer, product and retail Intelligence - to deliver superior products and experiences. If you missed it and would like a copy of the recording, please request one using the link below.
Click here to request a copy of our consumer experience webinar