Keep your friends close, but your competitors closer...

Be it moving to plant-based, choosing more sustainable packaging or altering ingredients, we saw many products being adapted to different market trends across the globe in 2022.

By being our client's eyes and ears on the ground we take the mystery out of competitor monitoring being commissioned this year by several key clients to monitor aspects of their competition's products such as packaging, ingredient changes and product claims across different markets, often retrieving products for analysis by our sensory team.

 

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