Consumer Quality Experience Series Webinar 1, The Role of the Consumer during New Product Launches
This session was recorded live on the 15th September 2021, to request a copy of the video please fill out the form below.
What will you learn?
During this 45 minute session our experts cover:
- The foundations upon which we can maximise success when developing new concepts and the role of quality of experience
- The 3 most common causes of innovation failure
- How to design best practice research and the role of the consumer
- Case studies of how we have helped our clients improve consumer quality experience
To request a copy of the webinar recording please fill out this form.
Meet our Industry Experts
With more than 50 years combined experience, our expert panel of quality, insights and consumer research professionals, will share what they have learnt about successful product development and, the pivotal role of consumer research in getting it right the first time.
Tom Collins
Consumer Insights Consultant at Eolas International.
Prior to joining Eolas in 2019, Tom spent 9+ years specialising in Consumer Insight within the Irish Food & Drink industry. Tom is responsible for designing and tailoring global consumer research solutions to meet a breadth of client objectives.
Shanice Twohig
Consumer Insights Manager, Eolas International.
Shanice joined the Eolas team 7 years ago, after completing a BSc (Hons) degree in Food Marketing & Entrepreneurship at University College, Cork. Shanice leads the consumer research team at Eolas, managing planning, execution, data analysis and reporting on behalf of some of the world's biggest FMCG companies.
Richard Allan
Advisory Board Member Eolas International.
Richard has nearly 40 years’ international experience in quality management and product development from leading FMCG companies ensuring new and established premium branded products continually lived up to the consumers’ expectations.
This webinar is the first session of our Consumer Quality Experience Series, subsequent sessions on consumer experience in-store and during product usage, will be held in November 2021 and January 2022. Registration details will be available closer to the time.
About the organizer: Eolas International.
Eolas International are product quality experts with over 20 years experience of partnering with global FMCG clients, to
improve consumer quality experience across all consumer relevant steps of the supply chain.
Our team would love to hear from you, if you have any questions about the webinar or would like to learn more about our service offerings, email: martina@eolasinternational.com